In 2018, wellness expert and momtrepreneur, Lisa Raleigh joined forces with fashion designer and owner of Yummy Maternity, Katie Borland, to create a bespoke lifestyle brand – LRXYM.
Since becoming a mom in 2016 and experiencing first-hand what pregnancy and the post-partum journey is all about, Lisa believes moms should enjoy every moment leading up to the big day. That includes feeling as comfortable as possible too. To achieve this, moms require a healthy lifestyle and the right maternity products – which gave birth to LRXYM.
Mom of two and successful fashion designer, Katie Borland has always been passionate about creating bespoke clothing for women of all ages and stages of life. She decided to launch Yummy Maternity in 2007 after staying with a pregnant friend who kept mentioning she had nothing to wear. Katie saw a gap in the market and Yummy Maternity offered the perfect solution.
Katie first launched with the innovative Belly Band – a unique, seamless band designed to convert jeans (or any pants) into maternity wear and to cover a mom-to-be’s growing belly. Every product in the Yummy Maternity underwear line is made with the same seamless knit that has a 360° stretch. This means that the items stretch and support mom’s changing bodies, from the first trimester all the way to breastfeeding and beyond.
After ‘living in’ the Yummy Maternity underwear and using the fabulous Anti-Stretch Mark Pregnancy Tummy Oil and Tummy Butter throughout her pregnancy, Lisa loved the products so much, and wanted to get involved. Both Lisa and Katie believe that moms need to be healthy and happy first so that they can thrive and take care of their families. They share the same dream of creating products that are good for moms, their babies and the planet.
The LRXYM Fit Pregnancy product range, (including a luxe body care range, as well as a seamless underwear range), has been carefully and thoughtfully designed to support moms-to-be and their growing bump during pregnancy and beyond.
The luxe Bodycare range includes:
- Anti-Stretch Mark Pregnancy Tummy Butter
- Anti-Stretch Mark Pregnancy Tummy Oil
- *Giftpack with both the Tummy Butter and Tummy Oil
Both the Tummy Butter and Tummy Oil have been locally manufactured, using the finest-quality blend of natural and organic ingredients, which means they’re safe to use throughout pregnancy and breastfeeding. These products go on light, absorb well and help to reduce the appearance of scars and stretch marks by nourishing the skin and restoring its elasticity.
The underwear range includes:
- The Ultimate Comfort Maternity Bra (which can be worn day and night, thanks to the seamless design and added support).
- A Fabulous Feeding Bra (designed with a one-handed drop cup and side strap to keep the rest of the bra in place while feeding).
- The Yummy Mummy Tummy Belly Band (ideal for extending normal tank tops and blouses, so that you don’t have to buy special maternity clothing).
The LRXYM underwear range is entirely seamless for extra comfort and is made with a unique microfibre fabric which offers great softness, breathability and the ability to stretch in all directions without losing its shape.